Findory is Cool

Findory is a cool recomendation engine for Blog readers. It was developed by Greg Linden in Seattle, who came from Amazon (the king of recommendation websites). Here is a good review of the site.

The site works in part by using a traditional method of content analysis, detecting similarities among articles based on keyword and subject. But more significantly, Linden said, the technology is able to present any given user with additional suggestions based on articles that have been viewed by other people who have displayed similar interests.

This process gets you out of the traditional recommendation pit, where the moment you look at a topic, you only get recommendations on that topic.

The Social Tools weblog predicts Findory will be a rising star as

everyone becomes a sender, receiver, and noise at the same time.

Joho notes that Findory "is provided in cooperation with Memigo."